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70+ appointments and almost $60,000 worth of deals in first 3 months for a video production agency
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About the client
Our client is a video production agency that helps marketers effectively communicate their products, services, and ideas at scale. With a focus on clarity, high-quality content, and custom solutions, they stand out for their ability to handle up to 200 projects. They also offer seamless integration with their clients’ internal teams, boosting their capacity and creativeness.
Responsible team
Our client is a video production agency that helps marketers effectively communicate their products, services, and ideas at scale. With a focus on clarity, high-quality content, and custom solutions, they stand out for their ability to handle up to 200 projects. They also offer seamless integration with their clients’ internal teams, boosting their capacity and creativeness.
Challenges
Cold outreach initiation. With no prior experience in outbound outreach, the client required savvy guidance and a precise focus on targeting the key decision-makers. They were in search of a contractor who possesses top expertise in the market and can provide a predictable number of meetings.
Solutions
ICP identification and fine-tuning
Our team focused on companies with 200+ employees in the USA, Canada, and Europe to maximize the potential for meaningful engagement.
In collaboration with the client, we meticulously identified ICPs, focusing on key decision-makers such as:
- Directors of product marketing,
- Content marketing managers
- Marketing directors
- VPs of marketing
- Chief marketing officers
- Communications managers
- Communications directors
- CEOs
Results
- Our campaign achieved an average open rate of 26% and a reply rate of 4%.
- We successfully generated 16,071 leads in total, with 13,960 attributed to the primary ICP and 2,111 to the additional ICP.
- Since March 2023, we’ve secured 72 appointments, averaging 6–8 appointments per month.
- Our collaborative approach led to successful closings totaling almost $60,000 in the very first months, with several promising ongoing conversations and proposals in progress.
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