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IT services player focusing on talent outsourcing and software application development.
About the client
Advansys empowers companies with intelligent and sustainable solutions to drive business growth through cutting-edge technologies. Since their establishment in 2014, their 1000+ Skilled engineers have been strongly committed to their 100+ enterprise Customers' satisfaction by helping them overcome their challenges and supporting their journey towards a more agile business in more than 14 Countries. They are specialized in a wide array of premium services including Business Automation, AI, Low-code Development, Cloud Services, Industrial Digitization, Warehouse Automation and Strategic Outsourcing. Advansys has offices in the US, UK and Middle East.
Responsible team
Challenges
Our client was growing at a strong pace and wanted to ensure a consistent sales pipeline for their sales team. They also wanted to expand into new geographies and industries and wanted external expertise to help drive this growth.
Their current team mostly focused on cold calling but were limited in the seniority they could reach, especially in mature markets like the EU, US and Australia.
Their LinkedIn and email infrastructure was not optimized for scale.
Solutions
Our team made a list of companies that had a turnover of $50+ million across retail, banking, insurance, energy, healthcare, travel and manufacturing in Europe, North America, ANZ and the Middle East.
We ran 2 campaigns, one for talent outsourcing and one for AI powered OCR. In collaboration with the client, we meticulously identified ICPs, focusing on decision-makers and stakeholders.
For talent outsourcing, we focused on:
- CTO
- Head of Engineering
- Head of Talent
- Head of HR
For AI OCR, we focused on:
- Head of Legal
- Head of HR
- Head of Operations
- Head of Innovation
In the larger companies, we also targeted manager level titles to improve chances of acceptance and success. Very often it is that level that has the pain-point to solve.
We went with a multichannel approach, utilizing both LinkedIn and email, for outreach. Our team created multiple campaigns targeting the different departments we were focusing on, each with specific messaging resonating with those department heads. Our team deployed 5 LinkedIn profiles and 10 email ID's within the campaign
Results
- Our campaign achieved an average open rate of 37% and a reply rate of 3%.
- On LinkedIn, we achieved an average of 35% connection acceptance rate and a 6% reply rate.
- We targeted 6250 leads in total.
- In 6 months, we secured 44 appointments and over 20+ leads
- Our collaborative approach led to successful closings totalling almost $240,000 in 6 months, with several promising ongoing conversations and proposals in progress.
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