.svg)
Fintech and business finance platform providing spend and cash flow management solutions.
About the client
Aspire is a Singapore-based fintech and business finance platform that provides modern spend and cash flow management solutions for global companies.
Their unified platform includes business accounts, multi-currency payments, corporate cards, real-time expense controls, invoice automation, and spend analytics.
Aspire serves tens of thousands of companies worldwide and is trusted by fast growing and established businesses where financial control, compliance, and scalability are critical.
Responsible team
Challenges
Aspire wanted to significantly accelerate startup and upper mid-market penetration over a 12 month period. While Aspire already had strong product adoption, they faced several outbound challenges:
- Reaching senior decision makers across finance, operations, and executive leadership
- Engaging CEOs and Founders who were increasingly involved in financial control, burn management, and operational efficiency decisions
- Clearly communicating Aspire’s value as a unified financial operating system rather than a standalone spend tool
- Driving consistent, qualified conversations to support long enterprise sales cycles
Aspire needed a large scale outbound engine that could reliably generate strategic conversations across multiple senior stakeholder groups.
Solutions
Leadriver designed and executed a 12 month multi-channel outbound program using cold email and LinkedIn outreach.
Targeting strategy
In collaboration with Aspire, we defined a high value Ideal Customer Profile focused on organizations with complex financial operations and growth ambitions:
- Startup and mid sizedcompanies with distributed teams and cross-border operations
- Founder led and executive driven organizations where CEOs and Founders remain closely involved in finance and cash flow decisions
- Industries including SaaS, professional services, e-commerce, logistics, and financial services
Key stakeholders targeted
Chief Executive Officer
Founder
Chief Financial Officer
VP / Director of Finance
Head of Procurement
Head of Operations
Head of Travel & Expense
Director of Technology
Messaging strategy
Leaddriver developed segmented messaging frameworks tailored to each senior persona:
For CEOs and Founders
- Real time visibility into company wide spend and cash flow
- Stronger financial controls without slowing down teams
- Improved financial discipline to support sustainable growth
For Finance Leaders
- Automated expense management and approval workflows
- Reduced manual reconciliation and faster month end close
- Improved compliance and audit readiness
For Operations and Procurement
- Streamlined vendor payments and invoice approvals
- Centralized policy enforcement across departments
- Reduced friction between finance and operating teams
For Technology Leaders
- Modern finance infrastructure that integrates with existing systems
- Reduced reliance on manual or legacy financial processes
- Scalable architecture to support international growth
Outreach execution
Leadriver deployed:
- Highly personalized cold email sequences
- LinkedIn outreach to executive, finance, and operations leaders
- Persona and industry specific messaging to increase relevance
- Continuous testing of subject lines, value propositions, and calls to action
- Monthly optimization cycles aligned with Aspire’s sales and leadership teams
Results
Over the 12 month campaign, Leadriver helped Aspire build a high volume outbound pipeline with strong engagement at the executive level.
We engaged approximately 25,500 senior decision makers, including CEOs, Founders, finance, operations, and technology leaders across global markets.
Campaign performance
- Average email open rate of 62%
- Average reply rate of 7.8%
- LinkedIn connection acceptance rate of 48%
Strategic impact
CEO and Founder engagement
186 qualified meetings booked directly with CEOs and Founders focused on cash flow visibility, financial discipline, and scalable finance operations.
Finance leadership engagement
112 qualified meetings with CFOs and finance directors around spend automation, compliance, and reporting efficiency.
Operations and procurement engagement
52 qualified meetings with leaders focused on invoice automation, vendor payments, and policy enforcement.
Technology leadership engagement
124 meetings with technology leaders focused on integrations and scalable finance infrastructure.
By positioning Aspire as a strategic financial operating system for executive leadership rather than just a spend tool, Leadriver helped elevate conversations to board level priorities such as cash control, governance, and sustainable growth.
This large scale outbound campaign established a repeatable growth engine that continues to support Aspire’s long term revenue and market expansion.
.svg)
.svg)
.svg)
.svg)