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Recruitment and talent acquisition platform in the Middle East and North Africa.
About the client
Bayt.com is the leading online recruitment and talent acquisition platform in the Middle East and North Africa (MENA), helping employers find quality talent and job seekers build careers since 2000.
Powered by a massive regional database of CVs and an AI-driven suite of employer tools, Bayt supports tens of thousands of enterprise recruiters and hiring managers across a range of industries.
Bayt.com offers employers advanced posting, CV search, screening filters, and candidate evaluation tools designed to reduce time to hire and improve quality of talent acquisition.
Responsible team
Challenges
Bayt sought to scale small, medium and large enterprise adoption of its employer platform and recruitment solutions across the MENA region over 12 months.
Despite strong market penetration, Bayt faced several outbound challenges:
- Engaging senior HR and talent acquisition leaders responsible for strategic hiring and workforce planning
- Communicating the differentiated value of Bayt’s AI-enabled hiring tools versus generic job boards
- Penetrating enterprise accounts dealing with high volumes of hiring needs, niche skill demands, and multi-location recruitment
- Generating a steady flow of qualified meetings for Bayt’s sales and solutions teams to convert into product trials, renewals, and upsells
Bayt needed a sustained outbound strategy that could convert awareness into enterprise-level pipeline growth and deeper platform integration.
Solutions
Leadriver designed and executed a 12-month multi-channel outbound campaign focused on articulating Bayt’s value for enterprise recruitment, workforce planning, and AI-accelerated hiring. We hit the market with a strong price based promotion that drove strong traction.
Targeting strategy
In collaboration with Bayt, we defined an Ideal Customer Profile prioritising:
- Small, medium and large enterprises and multinational organisations operating across the MENA region
- Companies with ongoing and recurring recruitment needs in volume hiring, specialised talent, and high turnover roles
- Sectors including technology, financial services, retail, logistics, oil and gas, and professional services
Stakeholders targeted
VP / Director of HR
Head of Talent Acquisition
Head of People Operations
Director of Recruitment
Head of Workforce Planning
HR Technology Lead
Messaging strategy
Leadriver developed segmented messaging streams aligned to enterprise priorities:
Talent acquisition operational impact
- Shortening time to hire with AI-enabled CV search and screening
- Reducing recruiter workload through automation and candidate filtering
- Enhancing quality of hire with advanced employer tools
Strategic workforce planning
- Building scalable hiring systems for rapid growth or seasonal spikes
- Addressing niche and hard-to-fill roles with precision filtering
- Leveraging Bayt’s regional database and insights for cross-border recruitment
Technology and insights drive
- Using analytics and AI tools to improve recruitment decision making
- Standardising best practices across distributed HR teams
- Reducing cost per hire and reliance on external agencies
The messaging emphasised business outcomes for faster, smarter, longer term hiring impact rather than just product capabilities.
Outreach execution
Leadriver deployed:
- Personalised cold email sequences tied to enterprise recruitment needs
- LinkedIn account based outreach focused on senior HR decision makers
- Custom segmented cadences across industries with high hiring demand
- A/B testing of outreach hooks and value propositions
- Monthly performance reviews and optimisation aligned with Bayt’s sales leadership
Results
Over the 12-month engagement, Leadriver helped Bayt build a robust and scalable enterprise outbound pipeline.
The campaign engaged approximately 15,000 HR and recruitment leaders across key industries in the MENA region.
Campaign performance
- Average email open rate of 72%
- Average reply rate of 5.5%
- LinkedIn connection acceptance rate of 42%
Strategic impact
Talent acquisition leadership engagement
188 meetings with VP and Heads of Talent Acquisition focusing on AI-enabled screening, workflow automation, and large scale hiring solutions.
Workforce planning and HR operations
44 meetings with leaders responsible for strategic workforce design, forecasting, and cross-location hiring.
HR technology adoption
71 meetings with HR systems and technology leads exploring deeper integration with Bayt’s AI screening and analytics tools.
The 12-month outbound program delivered:
- A predictable and scalable enterprise pipeline
- Strong engagement with senior HR and workforce planning leaders
- Early alignment on hiring challenges and solution fit
- Shortened sales cycles through value-driven conversations
This outbound engine drove strong sales and pipeline. The actual numbers were not shared with Leadriver.
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