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Scaling developer productivity at the enterprise level with Apple Silicon.
About the client
Ample Technologies is a leading enterprise technology solutions provider headquartered in Bengaluru, India. Founded in 1996, Ample delivers end-to-end IT solutions spanning device lifecycle management, enterprise mobility, infrastructure, cloud, and managed services.
A core pillar of Ample’s enterprise offering is its strategic partnership with Apple for Enterprise in India. Through this partnership, Ample helps organizations deploy, manage, and scale Apple ecosystems across engineering, product, and executive teams, with a strong focus on developer productivity, security, and performance.
Responsible team
Challenges
Ample wanted to accelerate enterprise adoption of Apple for Enterprise solutions, with a specific focus on organizations running large in-house developer and engineering teams.
Their objective was to engage technical and procurement stakeholders who directly influence device standards, developer tooling, and enterprise hardware decisions.
Key challenges included:
- Reaching senior technical leaders responsible for developer environments and tooling
- Engaging procurement teams involved in large scale device standardisation and vendor selection
- Clearly communicating the performance and productivity impact of Apple Silicon for development workloads
- Generating qualified enterprise meetings within a focused 6-month timeframe
Ample needed a targeted outbound strategy that spoke directly to technical performance, deployment scalability, and procurement alignment.
Solutions
Leadriver designed and executed a 6-month outbound lead generation campaign using cold email and LinkedIn outreach, fully centred on Apple for Enterprise and Apple Silicon adoption.
Targeting strategy
Working closely with Ample, we defined an Ideal Customer Profile focused on enterprise organisations where developer output and standardised tooling were business critical:
- Large enterprises with established or growing in-house development teams
- Organisations evaluating developer device refresh cycles or platform standardisation
- Enterprises prioritising performance, security, and manageability in developer environments
- Industries including SaaS, fintech, enterprise software, IT services, and digital platforms
Stakeholders targeted
Chief Technology Officer
VP Engineering
Head of Engineering
Head of Developer Platforms
Director of IT
Head of Endpoint Management
Procurement Manager
IT Procurement Lead
Messaging strategy
Messaging was tightly aligned to Apple for Enterprise outcomes and the real-world impact of Apple Silicon on development teams.
Core messaging themes included:
Developer performance and productivity
- Faster build times and compilation with Apple Silicon
- High performance CPU cores optimised for intensive development workloads
- Improved execution speed for local testing, emulation, and CI workflows
Enterprise IT readiness
- Secure and scalable Mac deployment across large engineering teams
- Centralised device management and lifecycle support
- Lower thermal output and power efficiency supporting long working sessions
Procurement and standardisation
- Long term value through performance per watt efficiency
- Reduced refresh pressure due to higher sustained performance
- Simplified vendor management through Apple for Enterprise programs
The outreach language closely followed Ample’s core narrative around helping developer teams achieve more with Apple Silicon powered Macs.
Outreach execution
Leadriver deployed:
- Highly personalised cold email sequences referencing engineering team size and development workflows
- LinkedIn outreach focused on technical leadership and procurement stakeholders
- Role specific messaging for engineering, IT, and procurement audiences
- Continuous testing of subject lines and performance focused value propositions
- Ongoing optimisation based on reply quality and meeting outcomes
The campaign ran at high intensity over a 6-month period to maximise enterprise pipeline creation.
Results
Over the 6-month engagement, Leadriver delivered strong, enterprise-grade results for Ample’s Apple for Enterprise offering.
The campaign engaged approximately 7,200 enterprise decision makers across technical and procurement functions.
Campaign performance
- Average email open rate of 55%
- Average email reply rate of 8.1%
- LinkedIn connection acceptance rate of 40%
Strategic impact
Technical leadership engagement
14 qualified meetings with CTOs, VPs of Engineering, and Heads of Engineering focused on developer productivity gains with Apple Silicon.
IT and platform teams
22 meetings with IT and endpoint management leaders around Mac deployment, security, and lifecycle management.
Procurement engagement
18 qualified meetings with procurement teams focused on device standardisation, cost justification, and vendor consolidation.
By positioning Apple Silicon as a developer performance and enterprise productivity platform, Leadriver helped Ample move conversations away from device comparison and into strategic discussions around engineering efficiency and standardisation.
The 6-month campaign delivered:
- Rapid enterprise pipeline creation
- Strong engagement with technical and procurement stakeholders
- Shorter sales cycles driven by clear performance value
- A repeatable outbound framework for Apple for Enterprise adoption
This focused outbound program positioned Ample as a trusted Apple Enterprise partner for organisations looking to upgrade developer environments at scale.
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