172 Appointments for Xebia
Xebia is a 5,000-person digital transformation authority with deep expertise in cloud, data and AI, and modern software development. Reaching enterprise CTOs and CDOs with cold outbound at this deal size required a fundamentally different approach than volume-led prospecting.
172
Appointments booked
$250k
Avg deal size
12
Markets across Europe and US
Netherlands
Headquarters
About the Client
Xebia is a pioneering and proven authority in the digital transformation arena, partnering with many of the world's leading companies to help them become digital leaders. The company's services cover data and AI, cloud computing, modern software development, and low code platforms. Xebia also prioritises upskilling teams with the necessary competencies for digital challenges. Headquartered in the Netherlands with international presence across Europe, North America, and Asia, Xebia brings 5,000+ employees and deep digital expertise.
Client
Xebia
Industry
Digital Transformation & IT Services
Headquarters
Netherlands
What Xebia Needed to Solve
Multi-Service Portfolio Positioning and Buyer Clarity
Xebia's broad portfolio - spanning data and AI, cloud, modern software development, and low code - requires different buyer conversations depending on enterprise priority. Without clear service prioritisation and buyer targeting, outbound messages risked being too generic or misaligned with actual buying drivers.
Enterprise Programme Sponsorship and Executive Engagement
Digital transformation and technology modernisation require executive-level sponsorship and significant investment. Prospects lack clear technology vision or have diffused decision-making around transformation priorities. Outreach needed to identify executive sponsors with transformation programme budgets and authority.
Differentiating Consulting Capability in Competitive Market
The global consulting market includes competitors with larger scale and established enterprise relationships. Xebia needed differentiation around deep technical expertise, proven delivery capability, and specialisation in specific transformation challenges to justify engagement conversations with large enterprises.
Our Approach
Channels Used
Leadriver Team
Service-Prioritised Executive Buyer Targeting
Developed distinct outbound tracks aligned to Xebia's primary services. Data and AI track targeted Chief Data Officers and VP Analytics; cloud track focused on Chief Technology Officers and VP Infrastructure; software development track engaged VP Engineering and VP Product. Prioritised executives with transformation programme budgets.
Transformation Outcome and Business Value Messaging
Positioned Xebia around business outcomes rather than technical services. Data and AI messaging emphasised data-driven competitive advantage; cloud positioned around operational efficiency and cost optimisation; software development focused on innovation velocity and time-to-market improvement.
Proven Delivery Capability and Scale Positioning
Highlighted Xebia's size and global presence as differentiation - 5,000+ employees with delivery capability across Europe, North America, and Asia. Emphasised track record with world-leading companies and ability to execute complex transformation programmes at scale.
Industry Vertical and Use Case Specific Proof Assets
Supported outreach with industry-specific case studies, transformation ROI data, and technology modernisation proof points. Demonstrated measurable outcomes from peer companies in similar transformation journeys. Emphasised Xebia's advisory capability to develop and execute transformation roadmaps.
Part of a wider events programme
32
Industry events activated for clients
This engagement was backed by Leadriver's events programme: pre-event targeting of attending accounts, meeting coordination on the ground, and structured post-event follow-up so conference presence turns into pipeline.
Across industries including
Enterprise Digital Transformation Pipeline Established
172
Qualified appointments booked
$250k
Avg deal size
12
Markets across Europe and US
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