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IT services player focusing on AI solutions for Manufacturing
About the client
Blue Pi is a technology and analytics company that helps manufacturing and industrial organizations unlock the value of their data to drive operational excellence. Their solutions focus on advanced analytics, AI, and predictive technologies to help enterprises reduce downtime, optimize maintenance, and improve overall equipment effectiveness.
Blue Pi works with mid market and enterprise manufacturing organizations to implement predictive maintenance and data driven decision making across complex production environments.
Blue Pi is headquartered in India with a global delivery model and serves clients across manufacturing, industrial, and engineering driven sectors.
Responsible team
Challenges
Blue Pi wanted to scale their pipeline for predictive maintenance use cases within the manufacturing sector globally. Their goal was to consistently reach decision makers responsible for operations, reliability, and digital transformation across EU, NA, MENA, SEA and ANZ.
Their internal sales team had strong technical expertise but needed a predictable outbound engine to generate qualified meetings with manufacturing leaders.
Key challenges included:
- Reaching the right senior stakeholders in complex manufacturing organizations
- Clearly communicating the business value of predictive maintenance rather than just technical features
- Building a steady flow of qualified opportunities over a longer time horizon
They needed a long term outbound strategy that could reliably support revenue growth.
Solutions
Leadriver built a 12 month multi channel outbound program focused on cold email and LinkedIn outreach.
We worked closely with Blue Pi to define their ideal customer profile and prioritize manufacturing companies with high asset intensity and maintenance complexity.
Target criteria included:
- Manufacturing and industrial companies with 250+ employees
- Asset heavy industries such as automotive, heavy machinery, chemicals, food and beverage, and industrial equipment
- Companies with multi site production environments
Together with Blue Pi, we identified and targeted key stakeholders including:
Head of Maintenance
Head of Reliability Engineering
VP Operations
Plant Manager
Director of Manufacturing
Head of Digital Transformation
To improve response and conversion rates, we segmented campaigns, tailoring messaging to specific pain points such as unplanned downtime, maintenance cost reduction, and asset performance optimization.
Leadriver deployed:
- Highly personalized cold email campaigns
- LinkedIn outreach to support account based engagement
- Multiple message angles focused on business outcomes rather than technical jargon
- Ongoing A B testing of subject lines, value propositions, and calls to action
Our team continuously refined targeting and messaging based on response data and feedback from Blue Pi’s sales team.
Results
Over a 12 month campaign, Leadriver helped Blue Pi build a strong and predictable outbound pipeline.
We targeted approximately 7000 manufacturing decision makers across multiple regions over the campaign period.
Performance metrics included:
- Average email open rate of 48%
- Average reply rate of 3.2%
- LinkedIn connection acceptance rate of 32%
The campaign consistently delivered qualified conversations with operations and maintenance leaders, resulting in multiple late stage opportunities and closed deals.
By aligning technical capabilities with clear business outcomes, Leadriver helped Blue Pi position predictive maintenance as a strategic initiative rather than a tactical tool.
The long term outbound program provided Blue Pi with a scalable and repeatable source of high quality pipeline within the manufacturing sector.
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