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Wireless monitoring systems for intelligent operations
About the client
Ackcio is a global provider of industrial wireless monitoring systems that help mission critical industries enhance safety, manage risk, and increase productivity. Their flagship platform, Ackcio Beam, enables reliable, real time monitoring of geotechnical, structural, and environmental sensors across complex industrial environments.
Ackcio serves industries including construction, infrastructure, mining, and rail, helping operators replace legacy cable based and manual monitoring with automated, long range wireless data acquisition.
Founded in Singapore in 2016, Ackcio operates globally with deployments across more than 50 countries and teams in Asia, Europe, and North America.
Responsible team
Challenges
Ackcio wanted to accelerate enterprise and large project acquisition across construction, infrastructure, mining, and rail markets across 2 continents.
While Ackcio had strong product market fit and proven deployments, their team faced challenges including:
- Reaching senior decision makers on large, complex industrial projects
- Educating prospects on the operational and safety benefits of wireless monitoring versus traditional systems
- Generating a consistent flow of qualified opportunities across multiple regions
- Positioning Ackcio as a strategic monitoring partner rather than a hardware vendor
They needed a scalable outbound engine to support long sales cycles and large deal sizes typical in industrial and infrastructure projects.
Solutions
Leadriver designed and executed a 12 month outbound lead generation program using cold email and LinkedIn outreach.
Working closely with Ackcio, we refined their ideal customer profile to focus on organizations managing high risk, sensor intensive environments.
Target criteria included:
- Large construction and infrastructure contractors
- Mining operators and engineering firms
- Rail and transportation infrastructure operators
- Geotechnical and structural monitoring consultants
- Projects with high sensor density and strict safety or compliance requirements
Together with Ackcio, we identified and targeted key stakeholders including:
Head of Engineering
Project Director
Geotechnical Manager
Head of Asset Integrity
Head of HSE
Operations Director
Campaigns were segmented by industry and project type, with tailored messaging around:
- Improving site safety and risk management
- Reducing manual monitoring and cabling costs
- Increasing data reliability in harsh environments
- Enabling real time visibility for critical decision making
- Supporting regulatory and compliance requirements
Leadriver deployed:
- Multi step cold email sequences
- LinkedIn account based outreach for strategic project owners and EPC firms
- Highly personalized messaging based on project type and industry
- Continuous A B testing of value propositions and calls to action
- Ongoing collaboration with Ackcio’s sales team to refine qualification and targeting
Results
Over the 12 month campaign, Leadriver helped Ackcio build a strong and scalable outbound pipeline across multiple industrial verticals.
We targeted approximately 4,500 industrial and infrastructure decision makers across multiple regions throughout the campaign.
Performance metrics included:
- Average email open rate of 52%
- Average reply rate of 5.4%
- LinkedIn connection acceptance rate of 38%
The campaign generated consistent engagement with project owners, engineering leaders, and asset integrity teams, resulting in multiple large opportunities and 4 closed projects worth over $500,000 in project revenue.
By positioning Ackcio around safety, risk reduction, and operational reliability, Leadriver helped shift conversations from hardware discussions to strategic monitoring outcomes.
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