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US based vibe coding platform powering the new age of application development using AI.
About the client
This AI-powered coding platform helps non-technical folks bring their product ideas to life without needing technical expertise. Built to simplify software creation, it combines intelligent code generation, workflow automation, and real-time debugging assistance in one intuitive interface. The platform empowers users to focus on creativity and business logic while AI handles repetitive coding tasks, accelerates development cycles, and reduces errors.
Responsible team
Challenges
The client aimed to rapidly expand its user base and convert early adopters into paying customers within a short timeframe. The main challenges were:
- Positioning an AI coding tool in a crowded tech market
- Communicating value to both technical and non-technical audiences
- Maintaining conversion quality while scaling reach
They tried ads and influencers which had some success but they needed more channels to drive more success.
Solutions
Leadriver ran 12 targeted campaigns, each with tailored messaging to resonate with different ICP segments.
We combined:
- Personalized outbound sequences
- AI-driven prospect matching
- Rapid A/B testing on messaging themes
Our strategy focused on balancing volume and intent, ensuring that while reach scaled, lead quality remained high.
The campaigns ran April to September. Over six months, our team worked closely with the client to refine targeting, test messaging, and optimize user acquisition strategies across multiple audience segments.
Our campaigns focused on:
- Non-technical founders
- Technical founders
- Product managers
- Marketers
- Marketing Agencies
All primarily based in the United States and Europe. Among these, non-technical founders showed the strongest engagement and conversion rates, making them the primary driver of growth.
We built large infra including the purchase of over 200 domains and 1000 email ID's.
Results
- 607,000 prospects reached in a highly personalized way.
- 150,000+ users signed up
- 3.4% user-to-customer conversion
- 5,000+ paying customers
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