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Global leader in construction field management software to digitise site operations
About the client
Novade is a global leader in construction field management software that helps large organisations digitise site operations, capture reliable field data, and improve safety, quality and productivity across complex projects. Novade’s AI-enabled platform supports digitisation of quality inspections, safety reporting, site diaries, task management, workforce tracking and analytics, creating real-time visibility from the field through to decision makers.
Used by contractors, developers, owners, operators and engineering teams across building, infrastructure, energy, utilities, industrial and maintenance projects, Novade operates in more than 25 countries serving some of the world’s most demanding field operations.
Responsible team
Challenges
Novade wanted to significantly accelerate enterprise adoption of its platform among large construction, infrastructure and industrial organisations over the course of 12 months across Europe, MENA and APAC.
Core challenges included:
- Breaking through traditional field workflows that still relied on manual processes or fragmented tools
- Engaging senior technical and operational leaders responsible for site execution, quality and safety compliance
- Driving conversations with high value prospects who manage multiple sites and complex project portfolios
- Conveying the business value of real-time data, AI-driven insights and standardised field processes at scale
Novade needed a scalable, targeted outbound strategy that could generate qualified conversations with technical, operations and project leadership stakeholders across key markets.
Solutions
Leadriver built and executed a 12-month multi-channel outbound campaign, combining cold email and LinkedIn outreach, focused on real-world outcomes of field digitisation and AI-driven project control.
Targeting strategy
In partnership with Novade, we defined an Ideal Customer Profile prioritising:
- Large general contractors and trade contractors operating multi-site, multi-discipline projects
- Real estate developers and owners managing high volume portfolio projects
- Infrastructure and utility organisations where safety compliance and field oversight are mission-critical
- Industrial and manufacturing sites with extensive on-ground operations
Stakeholders targeted
Head of Field Operations
Head of Project Delivery
Head of Quality Assurance
Head of Safety / HSE
VP / Director of Construction Technology
Head of Digital Transformation & Innovation
IT and Systems Integration Lead
Messaging strategy
We developed segmented messaging tracks tailored to specific outcomes field teams and enterprise decision makers care about:
Real-time site control and visibility
- Capturing accurate field data without paper or manual reporting
- Reducing rework through structured digital checklists and compliance controls
- Providing executives with trusted dashboards that link field operations to performance KPIs
Quality and safety excellence
- Improving consistency and traceability in quality inspections and compliance reporting
- Using AI-driven insights to flag risks and potential incidents before they escalate
- Reducing administrative overhead for safety and quality teams
Project performance and cost reduction
- Streamlining daily reporting, workforce allocation and activity tracking
- Reducing field errors and compliance risks through automated workflows
- Enhancing decision making with real-time analytics and integrated project data
Messaging emphasised how Novade’s platform helps organisations move from reactive, ad-hoc field control to proactive, data-driven execution at enterprise scale.
Outreach execution
Leadriver deployed:
- Personalised cold email sequences with prospect specific insights tied to industry and project complexity
- LinkedIn outreach targeting field operations, quality and safety leadership as well as construction technology and digital transformation stakeholders
- Persona-driven messaging that highlighted operational impact, not just product features
- A/B testing of subject lines and messaging themes to continuously improve engagement
- Monthly optimization aligned with Novade’s internal sales and product feedback
Results
Over the 12-month campaign Leaddriver delivered measurable impact and pipeline acceleration for Novade’s enterprise motion.
The campaign reached roughly 13,700 technical and operational decision makers across large construction, infrastructure and industrial organisations.
Campaign performance
- Average email open rate: 53%
- Average reply rate: 4.1%
- LinkedIn connection acceptance rate: 35%
Strategic impact
Operational leadership engagement
58 qualified meetings with heads of project delivery, field operations and construction technology teams exploring digitised field workflows and quality reporting.
Quality and HSE engagement
72 meetings with quality assurance and safety leaders focusing on compliance automation, incident prevention and AI-driven risk analytics.
Digital transformation engagement
24 meetings with digital transformation and IT leads focused on integrated data flows, enterprise reporting and field to office alignment.
By positioning Novade as a digital transformation engine for field operations, Leadriver helped shift enterprise conversations away from fragmented tools to unified, AI-powered project execution.
The 12-month outbound program delivered:
- A predictable and scalable outbound pipeline
- Broad engagement across multiple enterprise stakeholder groups
- Strong early awareness of Novade’s value for field, quality and safety teams
- Shorter enterprise sales cycles through early alignment on outcomes
This enterprise outbound engine drove over $1.3 million in pipeline.
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