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AI powered transport management software
About the client
VersaFleet is a SaaS based Transport Management Software provider that helps logistics, distribution, and fleet based organizations digitalise and automate their last mile and transport operations. Their platform enables companies to optimize routing, improve dispatch efficiency, and gain real time visibility across drivers, vehicles, and deliveries.
VersaFleet works with logistics providers, distributors, and asset based service companies to reduce operational complexity, improve productivity, and deliver a better customer experience through intelligent transport and fleet management.
VersaFleet is headquartered in Singapore with offices across Southeast Asia and serves customers globally.
Responsible team
Challenges
VersaFleet wanted to accelerate new customer acquisition in highly competitive logistics and fleet management markets. Their goal was to consistently engage senior operations and logistics leaders who were responsible for dispatch, routing, and last mile performance.
While VersaFleet had strong product market fit, they faced challenges including:
- Standing out in a crowded TMS and fleet software market
- Reaching decision makers at logistics providers, distributors, and asset based service companies
- Communicating business outcomes such as efficiency, cost savings, and customer experience rather than just software features
- Building a predictable outbound pipeline to support long term growth
They needed a scalable outbound motion to complement inbound and partner driven demand.
Solutions
Leadriver designed and executed a 12 month outbound lead generation program using cold email and LinkedIn outreach across South East Asia.
Working closely with VersaFleet, we refined their ideal customer profile to focus on organizations where last mile performance and fleet efficiency were mission critical.
Target criteria included:
- Logistics providers and 3PLs
- FMCG and CPG distributors
- Environmental services and waste management companies
- Asset based service companies with in house or hybrid fleets
- Organizations with 50 to 1,000+ vehicles or drivers
We collaborated with VersaFleet to identify and target key stakeholders including:
Head of Logistics
Head of Transport
Operations Director
Fleet Manager
Head of Distribution
VP Operations
Campaigns were segmented by industry and operational use case, with tailored messaging around:
- Reducing route planning time
- Improving fleet utilization
- Increasing on time delivery performance
- Enhancing real time visibility and dispatch control
- Improving customer communication and satisfaction
Leadriver deployed:
- Multi step cold email sequences
- LinkedIn account based outreach to priority accounts
- Personalized messaging based on fleet size, industry, and operational model
- Continuous testing and optimization of messaging, targeting, and offers
Our team worked closely with VersaFleet’s sales team to continuously refine qualification criteria and improve meeting quality.
Results
Over the 12 month campaign, Leadriver helped VersaFleet build a consistent and scalable outbound pipeline.
We targeted approximately 8,000 logistics and operations decision makers across multiple regions throughout the campaign.
Performance metrics included:
- Average email open rate of 42%
- Average reply rate of 2.6%
- LinkedIn connection acceptance rate of 34%
The campaign generated a steady flow of qualified conversations with logistics and operations leaders, resulting in multiple closed deals worth over $320,000 in annual recurring revenue and a strong late stage sales pipeline.
By focusing on operational outcomes and ROI driven messaging, Leadriver helped VersaFleet position their platform as a strategic operations tool rather than just another TMS vendor.
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