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Fintech player offering expense management and accounting integrations.
About the client
Volopay gives teams control over their company's payments, expenses, budgets, and accounting. Volopay is a financial solution provider that offers corporate cards, automated expense management, and accounting integrations that streamline financial operations, helping businesses save time and money while elevating the role of their finance teams. They empower finance teams, transforming them from simple bookkeepers into strategic assets within organizations.
Headquartered in Singapore, Volopay serves the APAC market thousands of customers.
Responsible team
Challenges
After closing their seed funding round, Volopay were looking to ramp up their efforts to generate more customers across Singapore, Australia and New Zealand.
They had a large appetite for growth and wanted to improve on their outbound efforts. With their current setup, they were struggling to generate consistency on LinkedIn and email channels. Their messaging sequences and outreach infrastructure needed improvement.
Being in the expense management space, they also had a ton of competition which meant that they continued to fine tune their positioning.
Solutions
Based on our client's requirement, our lead researcher started producing a large lead list across APAC including ANZ. We targeted companies with employee size from 50 to 1000.
In collaboration with the client, we meticulously identified ICPs, focusing on decision-makers and stakeholders in:
- CFO
- Head of Finance
- Finance Manager
- Head of Operations
We went with a multichannel approach, utilizing both LinkedIn and email, for scalable outreach. 10 fully optimized LinkedIn profiles were deployed plus 50 email ID's.
Our team created multiple campaign sequences for experimentation across 10 industries and doubled efforts on winning campaigns after analysis.
Results
- Our email campaign achieved an average open rate of 62% and a reply rate of 1.5%.
- On LinkedIn, we achieved an average of 33% connection acceptance rate and a 2.5% reply rate
- We targeted 10,000 leads in total.
- In 6 months, we secured 140 appointments and 291 total leads.
- Our collaboration resulted in many closures. Exact revenue was not clear as their revenue is based on a percentage of every transaction. LTV is large.
- 12 month later, Volopay raised a $29 million Series A round.
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