Your PropTech Outbound Pipeline. Fully Managed.
Leadriver builds, runs, and optimises your outbound SDR function for the PropTech market: from ICP targeting to booked meetings with COOs, Heads of Property Management, Asset Managers, and VP Operations.
2-3x
60%
Lower cost than a full-time SDR
14
Days to first meetings
18+
Industries served
Why PropTech Outbound Fails for Most Teams
Property and real estate decision-makers are relationship-driven and slow to adopt new technology. Generic outreach from unfamiliar vendors rarely generates a response in this sector.
We write sequences that reference portfolio efficiency, tenant experience, and ESG reporting: the priorities that matter to property decision-makers.
Real estate technology purchasing decisions are often tied to specific portfolio events or operational triggers. Without ongoing outbound activity, you miss the window when buyers are actively looking.
We identify the right buyer at each target organisation based on portfolio type and company structure.
PropTech sales cycles are long and involve operations, IT, and investment committee approval for larger deals. Building internal outbound capability for this audience requires significant sector knowledge.
Every meeting handoff includes the prospect's portfolio context and operational priorities so your team leads with a relevant case.
The right buyer varies significantly: a residential property manager, a commercial REIT, a housebuilder, and a facilities management firm all have different priorities and different purchasing authority.
We have run over 2,000 outbound campaigns across 18 industries and generated more than 85,000 interested leads. Our team understands the PropTech market and writes accordingly.
How We Run Your PropTech Outbound Engine
ICP Definition and PropTech Data Build
We work with you to define your ideal PropTech customer profile across property type (residential, commercial, mixed-use), portfolio size, geography, and current property management stack. Then we build a verified, enriched lead list targeting COOs, Heads of Property Management, Asset Managers, and VP Operations at your priority accounts.
Sequence Build and A/B Setup for PropTech
We write multi-touch email and LinkedIn sequences tailored to proptech buyers pain points and buying signals including new portfolio acquisitions, lease management renewals, sustainability reporting requirements, and operational efficiency mandates. Two variants run from day one so we optimise from the first week.
Launch and Warm-Up
We handle full technical setup: domain warm-up, inbox rotation, and deliverability monitoring. Outreach goes live within 14 days of onboarding with daily reporting from week one.
Optimise, Report, and Scale
Every week we review open rates, reply rates, and meeting rates for your PropTech sequences. Underperforming sequences get rewritten. What works gets scaled. You get a clear weekly report.
What Happens When PropTech Outbound Is Done Properly
in 90 days
For a property management platform targeting COOs and Heads of Operations at residential property management companies with 500 or more units under management.
Property Management / PropTech
in two quarters
A lease management platform targeting Asset Managers and COOs at commercial REITs generated three enterprise contracts from a 180-day outbound programme.
Lease Management / PropTech
to first meeting
A facilities management technology platform booked its first qualified COO conversation within 12 days of launching outbound across the UK market.
Facilities Tech / PropTech
Common Questions About Outsourced SDR for PropTech
Ready to Fill Your PropTech Pipeline?
Book a 30-minute discovery call. We will show you how many qualified proptech buyers exist in your target market and what a realistic outbound programme looks like for your business.
Book Your Discovery Call