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Sales Development for Logistics

Logistics Sales Development Built to Scale.

Leadriver provides a complete sales development function for the Logistics market: prospecting, outreach, and pipeline building targeting COOs, Heads of Supply Chain, VP Operations, and Procurement leaders at your priority accounts.

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Faster ramp than in-house BDR2026

60%

Lower cost than an internal SDR team

Days to programme launch

18+

Industries served

The Problem

Why Logistics Outbound Fails for Most Teams

The Problem

Logistics and supply chain buyers are operationally focused and time-poor. Cold outreach that does not immediately demonstrate operational relevance gets ignored.

The Solution

We write sequences around operational outcomes: on-time delivery rates, warehouse throughput, and carrier cost reduction.

The Problem

Logistics technology deals involve multiple stakeholders across operations, IT, and procurement. Without a clear operational ROI case in the first message, deals stall at the first hurdle.

The Solution

We target the right operational buyer at each account: COO at mid-market, VP Ops at enterprise, or Procurement head for software deals.

The Problem

Building outbound capability for the logistics sector requires deep knowledge of supply chain terminology, pain points, and buying cycles. Most generalist BDRs lack this context.

The Solution

Every meeting handoff includes the prospect's operational context and current stack so your team can lead with a relevant ROI case.

The Problem

Supply chain decisions are made at different levels depending on whether the buyer is a 3PL, a shipper, or a technology provider. Getting the entry point wrong wastes months.

The Solution

We have run over 2,000 outbound campaigns across 18 industries and generated more than 85,000 interested leads. Our team understands the Logistics market and writes accordingly.

The Process

How We Build Your Logistics Sales Development Function

Sales Development Strategy and ICP Definition

We start with a strategic review of your Logistics go-to-market motion: ICP definition across company type (3PL, shipper, carrier, broker), shipment volume, technology stack, and geography, total addressable market sizing, and a prioritised account and persona list targeting COOs, Heads of Supply Chain, VP Operations, and Procurement leaders.

Playbook Build and Sequence Creation

We build your outbound playbook from scratch: messaging frameworks, objection handling guides, and multi-touch sequences designed for logistics buyers and timed around supply chain disruptions, new warehouse or carrier contracts, ERP migrations, and peak season planning cycles.

Outbound Execution and Pipeline Building

Our team executes the playbook daily: prospecting, outreach, follow-up, and qualification. All activity is tracked and reported. You get a live view of pipeline at every stage of the funnel.

Ongoing Optimisation and Team Enablement

We optimise the playbook weekly based on performance data and share learnings with your internal team. If you plan to build an internal SDR function, we can train and hand off the playbook when you are ready.

Client Results

What Logistics Sales Development Delivers With Leadriver

22meetings

in 75 days

For a last-mile delivery optimisation platform targeting COOs and Heads of Operations at mid-market e-commerce and retail logistics companies.

Last Mile / Logistics Tech

5.3xROI

in one quarter

A warehouse management software vendor targeting VP Operations at 3PLs across EMEA closed two enterprise accounts from a 90-day programme.

WMS / Logistics Tech

12days

to first meeting

A freight visibility platform with no prior European outbound motion booked its first qualified COO conversation within 12 days of launch.

Freight Tech / Logistics

FAQ

Questions About Sales Development for Logistics

Appointment setting focuses on a single outcome: booked meetings. Sales development is a broader function that includes strategy, playbook creation, pipeline management, and ongoing optimisation. Appointment setting is a component of sales development.

Most programmes launch within 10-14 days of contract signature. This covers ICP finalisation, data build, sequence writing, technical setup, and a go-live review with your team.

Yes. We guarantee interested leads in every fully managed campaign we run. If we do not produce interested leads, we extend the campaign at no extra cost until we do. We have run over 2,000 campaigns and generated more than 85,000 interested leads across 18 industries.

Yes. This is a common engagement model. We build and run the function for 6 to 12 months, establish what works, and then transition the playbook, sequences, and tooling to an internal team you hire. We can also support the hiring and onboarding of your first internal SDR.

Yes. We have run campaigns for logistics technology vendors targeting 3PLs, freight brokers, shippers, and supply chain software buyers across Europe and North America. We understand the difference between a WMS conversation and a TMS conversation, and we write accordingly.

Build a Logistics Sales Development Function That Works.

Book a 30-minute discovery call and we will show you what a scalable sales development function looks like for your Logistics go-to-market motion.

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