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Sales Development for InsurTech

InsurTech Sales Development Built to Scale.

Leadriver provides a complete sales development function for the InsurTech market: prospecting, outreach, and pipeline building targeting Chief Insurance Officers, Heads of Digital, CIOs, and VP Product at insurers at your priority accounts.

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Faster ramp than in-house BDR2026

60%

Lower cost than an internal SDR team

Days to programme launch

18+

Industries served

The Problem

Why InsurTech Outbound Fails for Most Teams

The Problem

Insurance buyers are regulated, risk-averse, and conservative adopters of new technology. Outreach that does not demonstrate an understanding of underwriting, claims, or distribution realities is dismissed immediately.

The Solution

We write sequences that reference combined ratios, claims leakage, and digital distribution challenges: the language that earns insurance executive attention.

The Problem

Insurance technology purchasing is slow and cautious. Without a compelling risk reduction and efficiency case built from the first message, deals rarely progress past initial interest.

The Solution

We identify the right buyer: CIO for core system replacements, Head of Claims for automation tools, Chief Underwriting Officer for pricing platforms.

The Problem

InsurTech sales involve compliance, IT, actuarial, and distribution teams. Building internal outbound capability for this multi-stakeholder environment requires rare domain expertise.

The Solution

Every meeting handoff includes the prospect's product line context and regulatory environment so your team leads with a relevant business case.

The Problem

The right buyer in an insurance organisation depends on whether the product touches underwriting, claims, distribution, or customer experience. Each function speaks a different commercial language.

The Solution

We have run over 2,000 outbound campaigns across 18 industries and generated more than 85,000 interested leads. Our team understands the InsurTech market and writes accordingly.

The Process

How We Build Your InsurTech Sales Development Function

Sales Development Strategy and ICP Definition

We start with a strategic review of your InsurTech go-to-market motion: ICP definition across insurer type (life, P&C, specialty, reinsurance), company size, geographic licence, and current core system stack, total addressable market sizing, and a prioritised account and persona list targeting Chief Insurance Officers, Heads of Digital, CIOs, and VP Product at insurers.

Playbook Build and Sequence Creation

We build your outbound playbook from scratch: messaging frameworks, objection handling guides, and multi-touch sequences designed for insurtech buyers and timed around regulatory changes (Solvency II, IFRS 17), claims ratio pressure, digital distribution mandates, and loss ratio improvement programmes.

Outbound Execution and Pipeline Building

Our team executes the playbook daily: prospecting, outreach, follow-up, and qualification. All activity is tracked and reported. You get a live view of pipeline at every stage of the funnel.

Ongoing Optimisation and Team Enablement

We optimise the playbook weekly based on performance data and share learnings with your internal team. If you plan to build an internal SDR function, we can train and hand off the playbook when you are ready.

Client Results

What InsurTech Sales Development Delivers With Leadriver

14meetings

in 90 days

For a claims automation platform targeting Heads of Claims and COOs at mid-size P&C insurers across EMEA.

Claims Automation / InsurTech

4.9xROI

in two quarters

A digital distribution platform targeting VP Product and Heads of Distribution at specialty insurers generated two enterprise partnerships from a 180-day programme.

Digital Distribution / InsurTech

15days

to first meeting

An underwriting workbench platform booked its first qualified Chief Underwriting Officer conversation within 15 days of launching European outbound.

Underwriting Tech / InsurTech

FAQ

Questions About Sales Development for InsurTech

Appointment setting focuses on a single outcome: booked meetings. Sales development is a broader function that includes strategy, playbook creation, pipeline management, and ongoing optimisation. Appointment setting is a component of sales development.

Most programmes launch within 10-14 days of contract signature. This covers ICP finalisation, data build, sequence writing, technical setup, and a go-live review with your team.

Yes. We guarantee interested leads in every fully managed campaign we run. If we do not produce interested leads, we extend the campaign at no extra cost until we do. We have run over 2,000 campaigns and generated more than 85,000 interested leads across 18 industries.

Yes. This is a common engagement model. We build and run the function for 6 to 12 months, establish what works, and then transition the playbook, sequences, and tooling to an internal team you hire. We can also support the hiring and onboarding of your first internal SDR.

We lead with regulatory context and domain-specific language rather than technology capabilities. A message that opens with a relevant Solvency II or IFRS 17 challenge gets more attention than a feature list. We also reference client examples from similar lines of business where we have permission to do so.

Build a InsurTech Sales Development Function That Works.

Book a 30-minute discovery call and we will show you what a scalable sales development function looks like for your InsurTech go-to-market motion.

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