Your InsurTech Outbound Pipeline. Fully Managed.
Leadriver builds, runs, and optimises your outbound SDR function for the InsurTech market: from ICP targeting to booked meetings with Chief Insurance Officers, Heads of Digital, CIOs, and VP Product at insurers.
2-3x
60%
Lower cost than a full-time SDR
14
Days to first meetings
18+
Industries served
Why InsurTech Outbound Fails for Most Teams
Insurance buyers are regulated, risk-averse, and conservative adopters of new technology. Outreach that does not demonstrate an understanding of underwriting, claims, or distribution realities is dismissed immediately.
We write sequences that reference combined ratios, claims leakage, and digital distribution challenges: the language that earns insurance executive attention.
Insurance technology purchasing is slow and cautious. Without a compelling risk reduction and efficiency case built from the first message, deals rarely progress past initial interest.
We identify the right buyer: CIO for core system replacements, Head of Claims for automation tools, Chief Underwriting Officer for pricing platforms.
InsurTech sales involve compliance, IT, actuarial, and distribution teams. Building internal outbound capability for this multi-stakeholder environment requires rare domain expertise.
Every meeting handoff includes the prospect's product line context and regulatory environment so your team leads with a relevant business case.
The right buyer in an insurance organisation depends on whether the product touches underwriting, claims, distribution, or customer experience. Each function speaks a different commercial language.
We have run over 2,000 outbound campaigns across 18 industries and generated more than 85,000 interested leads. Our team understands the InsurTech market and writes accordingly.
How We Run Your InsurTech Outbound Engine
ICP Definition and InsurTech Data Build
We work with you to define your ideal InsurTech customer profile across insurer type (life, P&C, specialty, reinsurance), company size, geographic licence, and current core system stack. Then we build a verified, enriched lead list targeting Chief Insurance Officers, Heads of Digital, CIOs, and VP Product at insurers at your priority accounts.
Sequence Build and A/B Setup for InsurTech
We write multi-touch email and LinkedIn sequences tailored to insurtech buyers pain points and buying signals including regulatory changes (Solvency II, IFRS 17), claims ratio pressure, digital distribution mandates, and loss ratio improvement programmes. Two variants run from day one so we optimise from the first week.
Launch and Warm-Up
We handle full technical setup: domain warm-up, inbox rotation, and deliverability monitoring. Outreach goes live within 14 days of onboarding with daily reporting from week one.
Optimise, Report, and Scale
Every week we review open rates, reply rates, and meeting rates for your InsurTech sequences. Underperforming sequences get rewritten. What works gets scaled. You get a clear weekly report.
What Happens When InsurTech Outbound Is Done Properly
in 90 days
For a claims automation platform targeting Heads of Claims and COOs at mid-size P&C insurers across EMEA.
Claims Automation / InsurTech
in two quarters
A digital distribution platform targeting VP Product and Heads of Distribution at specialty insurers generated two enterprise partnerships from a 180-day programme.
Digital Distribution / InsurTech
to first meeting
An underwriting workbench platform booked its first qualified Chief Underwriting Officer conversation within 15 days of launching European outbound.
Underwriting Tech / InsurTech
Common Questions About Outsourced SDR for InsurTech
Ready to Fill Your InsurTech Pipeline?
Book a 30-minute discovery call. We will show you how many qualified insurtech buyers exist in your target market and what a realistic outbound programme looks like for your business.
Book Your Discovery Call