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Outsourced SDR for Fintech

Your Fintech Outbound Pipeline. Fully Managed.

Leadriver builds, runs, and optimises your outbound SDR function for the Fintech market: from ICP targeting to booked meetings with CFOs, Heads of Finance, VP Finance, and Treasury leaders.

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More pipeline vs in-house2026

2-3x

60%

Lower cost than a full-time SDR

14

Days to first meetings

18+

Industries served

The Problem

Why Fintech Outbound Fails for Most Teams

The Problem

Fintech buyers are sceptical of cold outreach by default. Compliance concerns and high email volumes mean generic sequences get deleted without a second look.

The Solution

We write sequences that speak the language of finance: compliance, cost of capital, and risk. Not generic software pitches.

The Problem

Fintech sales cycles involve multiple stakeholders across finance, compliance, and IT. Without the right entry point, deals stall before they start.

The Solution

We map the full buying committee at each target account and sequence the right entry point first.

The Problem

Building an internal outbound function for fintech takes months of iteration. Most BDRs lack the financial services knowledge to speak credibly to CFOs and compliance heads.

The Solution

Every meeting handoff includes the prospect's regulatory context and stated priorities so your team walks in prepared.

The Problem

Reaching the right decision-maker in a fintech organisation requires navigating complex buying committees where the wrong first contact kills the deal.

The Solution

We have run over 2,000 outbound campaigns across 18 industries and generated more than 85,000 interested leads. Our team understands the Fintech market and writes accordingly.

The Process

How We Run Your Fintech Outbound Engine

01

ICP Definition and Fintech Data Build

We work with you to define your ideal Fintech customer profile across company size, regulatory environment, product category, and AUM or transaction volume. Then we build a verified, enriched lead list targeting CFOs, Heads of Finance, VP Finance, and Treasury leaders at your priority accounts.

02

Sequence Build and A/B Setup for Fintech

We write multi-touch email and LinkedIn sequences tailored to fintech buyers pain points and buying signals including regulatory changes, new product launches, and funding rounds. Two variants run from day one so we optimise from the first week.

03

Launch and Warm-Up

We handle full technical setup: domain warm-up, inbox rotation, and deliverability monitoring. Outreach goes live within 14 days of onboarding with daily reporting from week one.

04

Optimise, Report, and Scale

Every week we review open rates, reply rates, and meeting rates for your Fintech sequences. Underperforming sequences get rewritten. What works gets scaled. You get a clear weekly report.

Client Results

What Happens When Fintech Outbound Is Done Properly

31meetings

in 90 days

For a spend management platform targeting CFOs and finance directors at mid-market firms across the Nordics and Benelux.

Spend Management / Fintech

4.9xROI

in one quarter

A treasury automation platform targeting VP Finance at Series B companies generated €380k in pipeline from a single outbound programme.

Treasury Tech / Fintech

11days

to first meeting

A payments infrastructure company entering the DACH market booked its first qualified meeting with a CFO within 11 days of launch.

Payments / Fintech

FAQ

Common Questions About Outsourced SDR for Fintech

Typical onboarding takes 10-14 days from contract signature to first emails going out. This includes ICP finalisation, data build, sequence writing, technical setup, and a go-live review with your team.
Yes. We guarantee interested leads in every fully managed campaign we run. If we do not produce interested leads, we extend the campaign at no extra cost until we do. We have run over 2,000 campaigns and generated more than 85,000 interested leads across 18 industries.
Our standard programme covers cold email and LinkedIn outreach. For specific verticals or senior buyer personas, we can incorporate calling through our partner network. We recommend starting with email and LinkedIn as these consistently deliver the best cost-per-meeting.
Most SDR agencies assign you a generalist rep and leave you to manage them. Leadriver runs your entire outbound operation: strategy, copy, data, tooling, and optimisation. You get a senior strategist and a delivery team, not a junior contractor.
We write all sequences in-house and review them for regulatory tone before launch. We avoid claims that could trigger compliance flags and focus on business outcomes rather than product features. Every sequence is approved by you before it goes live.

Ready to Fill Your Fintech Pipeline?

Book a 30-minute discovery call. We will show you how many qualified fintech buyers exist in your target market and what a realistic outbound programme looks like for your business.

Book Your Discovery Call