InsurTech Leads. Qualified. At Scale.
Leadriver generates a consistent pipeline of qualified leads from Chief Insurance Officers, Heads of Digital, CIOs, and VP Product at insurers at your target B2B insurance technology and InsurTech platform vendors: using data-driven targeting and multi-channel outbound built for the InsurTech market.
50-200
2,000+
Campaigns run globally
10
Days to first leads
18+
Industries served
Why InsurTech Outbound Fails for Most Teams
Insurance buyers are regulated, risk-averse, and conservative adopters of new technology. Outreach that does not demonstrate an understanding of underwriting, claims, or distribution realities is dismissed immediately.
We write sequences that reference combined ratios, claims leakage, and digital distribution challenges: the language that earns insurance executive attention.
Insurance technology purchasing is slow and cautious. Without a compelling risk reduction and efficiency case built from the first message, deals rarely progress past initial interest.
We identify the right buyer: CIO for core system replacements, Head of Claims for automation tools, Chief Underwriting Officer for pricing platforms.
InsurTech sales involve compliance, IT, actuarial, and distribution teams. Building internal outbound capability for this multi-stakeholder environment requires rare domain expertise.
Every meeting handoff includes the prospect's product line context and regulatory environment so your team leads with a relevant business case.
The right buyer in an insurance organisation depends on whether the product touches underwriting, claims, distribution, or customer experience. Each function speaks a different commercial language.
We have run over 2,000 outbound campaigns across 18 industries and generated more than 85,000 interested leads. Our team understands the InsurTech market and writes accordingly.
How We Generate InsurTech Leads for Your Business
Market Mapping and ICP Definition
We map the total addressable market for your offer across insurer type (life, P&C, specialty, reinsurance), company size, geographic licence, and current core system stack. We build a verified lead database of Chief Insurance Officers, Heads of Digital, CIOs, and VP Product at insurers at your priority accounts, enriched and deduplicated.
Multi-Channel Sequence Build
We write outbound sequences tailored to insurtech buyers pain points and timed around regulatory changes (Solvency II, IFRS 17), claims ratio pressure, digital distribution mandates, and loss ratio improvement programmes. Cold email and LinkedIn work in parallel from day one.
Outreach and Lead Qualification
We manage all outbound activity and qualify every response before it reaches your team. Only leads that meet your ICP criteria get passed through.
Reporting and Pipeline Review
Weekly reports cover all lead volume, quality, and conversion metrics. We track what is working and scale it. We identify what is not working and fix it.
What InsurTech Lead Generation Looks Like With Leadriver
in 90 days
For a claims automation platform targeting Heads of Claims and COOs at mid-size P&C insurers across EMEA.
Claims Automation / InsurTech
in two quarters
A digital distribution platform targeting VP Product and Heads of Distribution at specialty insurers generated two enterprise partnerships from a 180-day programme.
Digital Distribution / InsurTech
to first meeting
An underwriting workbench platform booked its first qualified Chief Underwriting Officer conversation within 15 days of launching European outbound.
Underwriting Tech / InsurTech
Questions About B2B Lead Generation for InsurTech
Start Building Your InsurTech Lead Pipeline.
Book a discovery call and we will show you the size of your addressable market, how many qualified insurtech buyers we can reach, and what a realistic lead generation programme looks like.
Book Your Discovery Call